Tuesday, April 10, 2007

let's pizza!

my friend ari is currently in japan, and mentioned "let's pizza!" as an example of the often mangled and documented written english found there. however, i am a big fan of the phrase.

the use of pizza as a verb is something a marketer would spend days trying to invent, but which occurs here by mistranslation. the verb "to pizza" conveys not only the act of buying and eating, but a sense of celebration and indulgence in a foreign and exotic food. pizza becomes an act, perhaps even a way of life.